Dassault Systèmes touts Perfect Shelf as a game-changing industry solution experience for consumer packaged goods (CPG) manufacturers and retail companies. It seems to be a rebranding of the 3DVIA Store offering. Retailers can model virtual shelves and stock them with lifelike items (realistic 3D product representations) created from either 2D computer-aided design (CAD) drawings or photos. Multiple rules can be created beforehand about, say, the maximum number of items on a shelf, which items must not go together, etc. CPG brand manufacturers and retailers can more efficiently design shelf layouts, and experience them through the eyes of consumers.
Dassault Systèmes might expand its market opportunity in this way (away from its traditional PLM and CAD realms) and compete with JDA Software or Oracle AVT retail space planning software and plan-o-grams.
Further TEC Reading
Dassault’s Consumer Experience Management, Virtually Yours (July 2012)
Dassault Systèmes—Expanding Product Development and the 3D Experience (Apr 2012)
Social PLM and CRM – Dassault Systèmes and Netvibes (Under the Exalead Brand) (Mar 2012)