The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers.
The press release states that the templates were verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. With this offering, Marketo acknowledges the importance of a collective that includes its customers as active contributors to product and service development. So far, more than 2,000 companies have joined the Marketo network.