Oracle’s attempt to tackle the customer experience cloud market has been advanced with the new acquisition of cloud-based marketing automation solutions provider Eloqua. Oracle expects to achieve an extensive product, which will help companies market, sell, and support their customers. The solution should be able to offer multi-channel and personalized client interactions.
According to the press release, Oracle expects that the product will be used to ensure brand loyalty, drive more qualified leads to sales teams, and provide superior service.
Customer experience is still in an emerging and very chaotic phase, where players still do not fully grasp what they are buying and selling or what they are trying to achieve on top of classic customer relationship management (CRM). Perhaps this market segment is set for a correction that would reflect its true potential.