Epicor has introduced Epicor Retail CRM 7.0, which includes improved customer views, loyalty program functionality, sophisticated query tools, and support for multidivisional retail enterprises.
The loyalty program functionality—now automated—allows retailers to set rules for loyalty programs, and based on those rules Epicor Retail CRM 7.0 automatically upgrades, downgrades, terminates, or renews membership types. Also, the release proposes a new search tool that eliminates the need for multiple queries to obtain the desired search results.
Retail usually implies multiple divisions or brands. According to the press release, Epicor Retail CRM 7.0 offers out-of-the-box multidivisional support with the capability to store customer information in a single database and to reveal a holistic view of customers across brands, channels, and continents. Viewing sensitive information can be restricted through permission settings.