Infor will make its Epiphany Interaction Advisor available to Salesforce Platform users. Infor’s Interaction Advisor assists customer-facing professionals with guessing client behavior and future purchases by creating a real-time customer profile. Client profiles are constructed from a collection of historical, personal, and contextual data. Furthermore, the Interaction Advisor employs real-time predictive analytics and cross-channel business rules to send adequate offers to customers.

The Infor Epiphany Interaction Advisor consists of several solutions that assist with various scenarios:

• Interaction Advisor, specialized by channel and industry
• Email Advisor
• Shopping Advisor
• Social Commerce Advisor
• Data Advisor
• Ad Advisor
• Document Advisor
• Mobile App Advisor

With the launch of the Customer Interaction Hub and the acquisition of Orbis in 2012, Infor appears to be interested in advancing its Epiphany CRM solution. At least for the moment. After these significant investments, the software vendor is clearly looking at ways to reach out to more customers, and the Salesforce Platform is a great venue for doing so.