Just before the NRF BIG Retail Show 2013, NetSuite announced that it had acquired Retail Anywhere, a provider of multichannel retail management solutions. The acquisition builds on NetSuite’s SuiteCommerce platform, delivering a broad integrated cloud business suite for retailers, giving them what they need to open up new sales channels and expand their businesses globally. The addition fulfills a strong demand among retailers for a single commerce solution that supports the multiple customer touchpoints a retail business needs to succeed—from physical points of sale (POSs) at brick-and-mortar stores or other locations to call centers, social media, and business-to-business (B2B) and business-to-consumer (B2C) e-commerce via desktops, laptops, smartphones, and tablets.
According to the Deloitte 2012 Annual Holiday Survey, consumers who engage with retailers through multiple customer touchpoints were likely to spend 71 percent more than those who engage only through the traditional brick-and-mortar channel. The report’s findings further suggest that this cross-channel consumer base is growing and that businesses can enjoy significant competitive advantages if they develop sophisticated multichannel retail capabilities that personalize the customer experience and bring more value to each retail interaction. But legacy retail systems lack the technical capacity to unify multiple channels, so retailers have to use multiple disparate software systems to run their businesses, creating inefficiency and customer frustration.
A NetSuite SuiteCloud Developer Network (SDN) partner, Retail Anywhere created the popular Retail Anywhere POS SuiteApp for NetSuite. The Retail Anywhere POS SuiteApp was built on the SuiteCommerce platform, and the two former partners had about 30 joint customers. The solution runs on traditional POS hardware as well as on Apple’s iPhone, iPad, and iPod Touch mobile devices to conduct transactions from anywhere.
Cloud Retail Software Force
Retail Anywhere brings thousands of customers using the Retail Anywhere POS system to NetSuite as well as more than 28 years of deep retail vertical expertise, knowledge in retail operations and best practices in building retail management solutions. By adding an in-store mobile POS solution to SuiteCommerce, NetSuite is enabling merchants to meet their customers’ demands for cross-channel shopping integration, extending the reach of NetSuite’s business capabilities to the showroom floor, where most retail business takes place.
As mentioned, retailers have been struggling with a mishmash of systems to support their in-store, e-commerce, and operational needs, and some have even given up hope that they might ever be able to support shoppers’ increasing demands for integrated online and in-store experiences. Capabilities like “shop online and pick up in store” and “save our sale” are becoming an expectation rather than merely a competitive advantage. Retail Anywhere’s cloud POS offering provides NetSuite users with software that empowers retailers and their associates with the tools and information they need to satisfy customers and maximize sales at every visit.
The Retail Anywhere team brings its retail industry expertise and proven management acumen to NetSuite’s eTail/Retail Products business unit. In addition, NetSuite Retail Anywhere success to date has drawn together a healthy ecosystem of industry partner solutions. Partners such as DigitalPersona for biometrics readers, Ingenico for signature capture and payment terminals, JustEnough retail planning, Mercury for integrated payment processing, SenSource customer traffic counters, Valogix for inventory planning and optimization, and many more have built solutions to complement the combined offering.