Bunchball, a vendor of gamification solutions, announced a new release of its Nitro for Salesforce product. The new release extends Bunchchall’s game mechanics service organizations using the Salesforce Service Cloud. This release makes Nitro for Salesforce the only fully integrated gamification solution available from within the Salesforce Service Cloud and Sales Cloud.

The product uses motivational techniques like goal-setting, real-time feedback, competition, and virtual rewards to engage and motivate service agents. For example, members of the service team can be rewarded for achieving various productivity milestones like training course completions. The solution is also integrated with Saleforce Chatter which lets users manage social networks like Facebook and Twitter.

As Joe Fisher, Vice President of Products at Bunchball notes, “Service, support and call center work can be highly repetitive and monotonous, which can lead to problems that directly impact the quality of service a company delivers to its customers. With Nitro for Salesforce, Service Cloud customers can drive desirable behaviors that help cut costs, keep agents engaged and improve customer service.”

The Nitro for Salesforce product is part of Bunchball’s growing line of integrated Nitro Solutions enabling companies to adopt gamification programs. These solutions are built using gamification best practices and tools to better engage employees and improve business performance.

Gamification is quickly moving into the spotlight as an effective means to increase, among other things, employee, partner, and customer engagement.  Gamification techniques and tools are applied to major lines of business applications including enterprise resource planning (ERP), customer relationship management (CRM), and human capital management (HCM). Bunchball is a recognized leader in this exciting technology, which, if properly applied, will have a positive impact on a company’s bottom line.