At CeBIT 2013, in Hanover, Germany, SAP made public that its SAP Customer Relationship Management (SAP CRM) application is now powered by the SAP HANA platform. Made available to SAP employees, the solution facilitates real-time access to business-critical data. According to the press release, the migration of a business-critical CRM system to SAP CRM powered by SAP HANA was done in 2.5 months. Thus, SAP itself became the first customer to go live with the new solution.
SAP’s in-memory computing and SAP HANA have been expected to change the face of business, especially in terms of how information is made available and how different processes can be made more efficient. Processes that benefit from the capabilities of SAP HANA may range from business partner and contact creation, to the conversion from activity to lead to opportunity, and account and opportunity management. The press release states, “Early user feedback highlights performance improvements in the area of call center management, especially in search and reporting scenarios.”
Acknowledging the booming business requirements for mobility, SAP sees SAP CRM on SAP HANA as part of its mobile offering. Oliver Bussmann, chief information officer, SAP AG explains, “Making SAP CRM available on SAP HANA was only the first step. Mobile devices such as smartphones and tablets are widely used across SAP, and they are also the preferred option for accessing customer information. That’s why it is particularly important to us to embed SAP CRM on SAP HANA into our mobile strategy.”