Tracx has announced its new Social Leads product, part of its set of social intelligence tools. The application identifies individuals interested in buying a company’s products by crawling through a variety of social media, community forums, and retail sites, for example, Facebook, Twitter, Google+, Amazon, and eBay.
Tracx Social Leads unveils relevant customer conversations as well as what stage of the buying process the customer is at. Read the rest of this entry »
ReachForce, a vendor of business-to-business (B2B) data solutions for marketers, has made public its acquisition of SetLogik, which provides cloud-based data and analytics solutions. ReachForce’s Connected Marketing Data Hub has thus be launched with capabilities such as continuous data quality management and predictive marketing capabilities.
It is well known that lead information can quickly become obsolete, generating frustration among sales reps. Read the rest of this entry »
The sales and marketing software for small business vendor Infusionsoft has announced at its annual user conference, InfusionCon 2013, the 2013 Spring Release of its product. The version introduces new features that support social engagement, sales productivity, and marketing campaigns. Read the rest of this entry »
Open source portal provider Liferay invites its global community of users, customers, and partners to participate in the development of new features for Liferay’s products. Liferay’s Ideation initiative is also looking at ways to develop new apps that can be delivered through the Liferay Marketplace. Read the rest of this entry »
Soffront Software Inc. has announced the addition of a new scheduling module to its CRM solution. According to the press release, the module has been built with the help of Soffront’s largest service consumers. The product targets commercial cleaning, maintenance, security systems, and guard and armor car services, among other industries. Read the rest of this entry »
Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or reaching the masses is somewhat predictable as a business strategy. Increasingly, companies’ Web sites are becoming extensions of social media pages as are e-commerce Web sites. Read the rest of this entry »
Oracle has announced the release of Oracle Learn Cloud 13A, which handles the delivery, tracking, management, and reporting of formal and informal training. Part of its learning and human capital management (HCM) software solutions offering, Oracle Learn Cloud allows organizations to manage learning globally. Read the rest of this entry »
Just after having acquired MarketingPilot, Microsoft Dynamics has announced its acquisition of social listening and analytics vendor Netbreeze. Key features of the Netbreeze technology include the ability to identify influencers, buzz analysis, topic analysis, tonality/sentiment analysis, the ability to compare current to historical postings via data archives, and independent adjustment of search configuration.
SAP and the Interaction Design Foundation (IDF) announced an alliance that aims to provide access to software design education to students and professionals in both emerging and developed economies. IDF offers free text books and online education materials created by leading academics and practitioners of software design.
During the opening keynote address at Ultimate’s annual Connections customer conference in Las Vegas, Ultimate Software announced that it plans to deliver 28 country-specific human capital management (HCM) localizations as well as payroll functionality through its partner Celergo. Read the rest of this entry »
The campus and distance learning solutions vendor Echo360 Active Learning released a new application that provides analytics for student activity before, during, and after class. The tool is able to output summaries that represent individual students’ participation and areas where he/she is encountering difficulties. In addition, it measures student engagement in and out of class. Read the rest of this entry »
At CeBIT 2013, in Hanover, Germany, SAP made public that its SAP Customer Relationship Management (SAP CRM) application is now powered by the SAP HANA platform. Made available to SAP employees, the solution facilitates real-time access to business-critical data. According to the press release, the migration of a business-critical CRM system to SAP CRM powered by SAP HANA was done in 2.5 months. Thus, SAP itself became the first customer to go live with the new solution. Read the rest of this entry »
Infor has reached an agreement to acquire CERTPOINT, a provider of software-as-a-service (SaaS)–based learning technology. CERTPOINT currently holds a portfolio of clients counting more than 1,300 businesses in more than 80 countries and 30 languages. The list of clients includes Honda, Stanley Black & Decker, Lutheran Medical Center, Meritas Health, and Toyota.
Infor intends to take advantage of CERTPOINT’s learning management system (LMS) and learning content management software (LCMS) capabilities to advance the Infor human capital management (HCM) suite. Read the rest of this entry »
CRM analyst Raluca Druta interviews TEC’s marketing specialist.
Recently, the task of selecting customer relationship management (CRM) software tools appears to reside in the front yard of the chief marketing officer (CMO). Is this a natural evolution of the CMO’s job responsibilities?
It makes sense. The CMO is responsible for making the most of the data that passes through the CRM system. But to do that, the marketing department relies on all kinds of tools that aren’t necessarily part of the CRM system itself. The CMO is the best person to advocate for a system that plays nicely with other marketing software. Read the rest of this entry »
Nimble has made available three new apps on the Nimble Apps Marketplace: Microsoft Outlook, ActiveCampaign, and QuoteRoller. With the Microsoft Outlook app from Phi-solutions, users can access Nimble’s social contact profiles from within Outlook. ActiveCampaign offers marketers customizable e-mail templates, social media access, marketing automation, and reporting and analytics tools. QuoteRoller has been designed to help users recycle information that is typically needed for proposal generation.
Known for its flexibility, Nimble continues to focus on developing its solution modularly, through integration with platform-specific apps. Jon Ferrara, Nimbles’s chief executive officer (CEO), states: “We are partnering with other application vendors to extend Nimble to meet our customers’ unique needs. This collection of integrations enable our customers to market elegantly, manage proposals and bring rich social context to Outlook.”