I recently attended Gartner’s CRM Summit in Scottsdale, Arizona (US). During the conference, I bumped into several old acquaintances who are working for various customer relationship management (CRM) software vendors. One of the vendors that attended the conference was BigMachines, a provider of inventive software-as-a-service (SaaS) configure, price, and quote (CPQ)/quote-to-order (Q2O) solutions.

Generally speaking, Web-based product configurators empower user enterprises to sell more, faster to their customers. These customers can be either other businesses or individual consumers.

Read the rest of this entry »

The “Four Ps” of marketing strategy, also known as the “marketing mix,” are basically applicable to all businesses. TEC’s two-part blog post series in 2008 talked about the importance of pricing management in a down economy. Price and promotion in particular are the lubricants in retailing, although the two remaining Ps–product and place, are indisputably important there as well.

In his guest author article in Retail Info Systems (RIS) News, Wayne Usie, senior vice president of retail at JDA Software, remarks that one doesn’t have to go far to see the impact the economy is having on retailers. The evening news is plagued with store closings, while “going out of business signs” and ominously empty “for rent” spaces seem to pop up on every corner. Read the rest of this entry »

A couple of weeks ago, I published a blog post called Customer Relationship Manufacturing. In this blog post, I described the symbiosis between the sales and production departments within a manufacturing company, mentioned some customer relationship management (CRM) vendors that seem to have adapted their products for the manufacturing industry, and I also promised I would get back to you with more information on these products. Read the rest of this entry »

Years ago, I took a job as an interviewer because I thought it would be interesting to talk to different people to find out what they thought on a variety of topics. I soon realized that people were not so eager to share impressions and give us their thoughts on products, events, etc. Some of the survey’s topics were not very pleasant, (e.g., writing a will and testament and preparing for unpleasant events like disability and death) and I understood quickly why people would get angry if we called while they were eating or sleeping. Read the rest of this entry »

Part 1 of this blog series started a lengthy discussion about the value proposition and parts-and-parcels of business process management (BPM), with an ensuing focus on Pegasystems (also known as Pega) as one of the leading BPM suite providers. Part 2, Part 3, and Part 4 then analyzed in depth a number of the vendor’s “BPM secret sauce” ingredients.

Pega is one of the leading vendors in the overall BPM software market (it has been automating business processes for more than 25 years), and it has a strong presence in the financial services, insurance, and health care markets. The vendor has been most successful competing for customers whose businesses are characterized by a high degree of change, complexity, and size. Read the rest of this entry »

Part 1 of this blog series depicted the rise and fall of erstwhile public software company Click Commerce based in Chicago, Illinois (US). At the end of the post, I mentioned the merger of Servigistics and Click Commerce’s Service Network Services (SNS) division. The private equity firm Marlin Equity Partners acquired both entities recently with the idea of forming a new combined company to solve the planning, optimization, execution, and analytics challenges associated with delivering post-sale service.

Part 2 then presented two blog entries with opposing views on the merger and its prospects. It raised the point as to whether any prospective company in need of service-oriented solutions would look for an all-in-one service lifecycle management (SLM) solution (platform) per se, or would maybe start evaluating the service capabilities of their incumbent enterprise resource planning (ERP) provider, possibly combined with more focused best-of-breed vendors. Read the rest of this entry »

Part 1 of this blog series depicted the rise and fall of of erstwhile public software company Click Commerce based in Chicago, Illinois, United States (US). At the end, the article mentioned the July 2009 merger of Servigistics and Click Commerce’s Service Network Services (SNS) division.

The private equity firm Marlin Equity Partners acquired both entities recently with the idea of forming a new combined company to solve the planning, optimization, execution, and analytics challenges associated with delivering post-sale service. The new company, with estimated combined revenue of nearly $100 million (USD), will be headquartered in Atlanta, Georgia (US) and retain the Servigistics name and its chief executive officer (CEO). Read the rest of this entry »

According to the adage “When one door closes, another one opens,” there are opportunities and unfulfilled customer needs even in this dour economic environment. Rather than hiding in a cave and waiting for the calamity to pass, some creative business software companies and individuals have been coming up with new value propositions to solve real problems for their customers.

Perhaps surprisingly to some, writing software applications is the easy part, relatively speaking. Making sure that one has a distinct solution to a problem that people are willing to pay for (especially nowadays when cash is scarce) is the hard part.

Generally speaking, the primary difference between good companies and great ones lies in their customer service. Inexpensive and easily deployable software applications that can help companies be more responsive to their customers and provide better service via showing “one face to the customer” (in turn due to much better internal communications) can go a long way even these days. The end result should typically be delighted existing customers, and, especially in this social networking era where news travels fast, happy customers (and their public product reviews and verdicts) should beget more customers.

In fact, some startup companies believe that this is an exciting time to be in the IT business. As established in my recent “SaaSy Discussions” series, software as a service (SaaS) and cloud computing are appealing business models for both vendors and customers, and will continue to be disruptive (game-changing) technologies for the foreseeable future. Read the rest of this entry »

The old adage “he who lives by the sword will die by the sword” might have been best witnessed in the life and demise of erstwhile public software company Click Commerce based in Chicago, Illinois (US). With its roots in the partner relationship management (PRM) or demand channel (chain) management (DCM) space, the company had first gobbled up a number of struggling PRM/DCM peers in the early 2000s. These mergers coincided with a time when there was a growing realization that the niche PRM market was not sustainable on its own.

Namely, the pundits saw the possible PRM future only as a part of a broader customer relationship management (CRM) suite or an even broader enterprise resource planning (ERP) suite. Following up on these PRM acquisitions and some internal development of the quote-to-order (Q2O), content management, and master data management (MDM)/product information management (PIM) capabilities, Click Commerce eventually rounded out its Channel Management division sometime in 2005.   Read the rest of this entry »

Part 1 of this blog series started a lengthy discussion about the value proposition and parts-and-parcels of business process management (BPM), with an ensuing focus on Pegasystems (also known as Pega) as one of the leading BPM suite providers. Part 2 then analyzed in depth the vendor’s ability to help business users capture (and then realize) business objectives and intent, while Part 3 focused on Pega’s ability to automate programming and execute actual workflows at customer organizations.

This part continues with more of Pega’s value proposition and its “BPM secret sauce” ingredients, such as a so-called “servicing backbone” for service organizations. Read the rest of this entry »

Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM’s) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie.

Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and CEO, gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego. His theme was “Don’t just Survive… Capitalize.” Trefler begun by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore” and may just need some “ruby slippers” to find our way back home to profitability. If you have 14 minutes to spare, you can re-capture the spirit of the event here.

In the main part of his presentation in Part 2, Trefler maintained that to follow the “Yellow Brick Road,” which will lead any business to Oz (and back to profitability), requires three capabilities in particular, starting with the ability to directly capture business objectives into the BPM system by the business users. Read the rest of this entry »

The first part (Part II) of this blog series described the opportunities for software as a service (SaaS) or on-demand applications, especially in the current difficult economic milieu. Part II and Part IIa then analyzed the top five SaaS assumptions (misconceptions) recently outlined by Gartner.

Part IIa and Part IIb also analyzed the major technical considerations that any vendor has to go through before it can embark on delivering a SaaS offering. This final part will will conclude with the Internet hosting service considerations as well as with key success factors (KSFs) for SaaS providers. Read the rest of this entry »