Part 1 of this series analyzed the transformative events during the last few years at Sage Group, Plc (LSE: SGE) and its Sage North America subsidiary. These changes have led to the company’s analyst day held in Boston in February 2011, where Sage took a giant leap towards clarifying its position in the market.

The analyst day started with Sage Group’s CEO Guy Berruyer’s and outgoing Sage North America’s CEO Sue Swenson’s reports on their respective company’s current state of affairs. As the summary of both leaders’ presentations, Sage remains passionate about its customers and has been expanding connected (cloud-based software) services and online solutions to provide choices. Read the rest of this entry »

I often wonder how well-known is the fact that the Newcastle upon Tyne (UK)-based Sage Group, Plc (LSE: SGE) is a leading global provider of business management software and services to over 6.3 million small and midsize enterprises (SMEs) worldwide. After over 25 years in existence and with 13,400 employees worldwide, Sage reported US$2.24 billion in revenue in 2010, and the vendor touts its 28,000 business partners and 40,000 accountants’ club members.

For its part, the Sage North America subsidiary (formerly also known as Best Software in the early 2000s) has 4,000 employees and supports more than 3.2 million customers in the United States (US) and Canada (with customers in every state and province) with enterprise applications and services that cover accounting, enterprise resource planning (ERP), customer relationship management (CRM), payment processing, human resources (HR) and payroll. In addition to providing horizontal products, Sage North America caters to the specialized needs of the healthcare, nonprofit, manufacturing, and construction & real estate industries.

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