Part 1 of this blog post series talked about my attendance at the APICS 2009 International Conference in Toronto (Canada) in early October. I attended only a few education sessions, as my visit focused more on exploring the expo floor and talking to the exhibitors.

My overwhelming impression from the conference’s expo floor was that the main value propositions this year revolved around the flavors of demand management, most notably sales and operations Planning (S&OP). This made me think about the reasons for the concept’s (and accompanying software solutions’) renaissance in light of its existence of a few decades.

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While my colleagues Khudsiya Quadri and Gabriel Georghiu diligently attended numerous conference sessions and reported their impressions of each convention day (Day 1Day 2Day 3, and Day 4), my much shorter attendance of the APICS 2009 International Conference in Toronto (Canada) in early October revolved mainly around exploring the expo floor and talking to the exhibitors. My overwhelming impression from the conference’s expo floor was that the main value propositions this year revolved around the flavors of demand management.

This was not too terribly surprising, given that the past two years have dispelled any doubts about the advantages of managing demand effectively. First, as an overture to the recession, companies and consumers were battered by a sharp rise in energy costs (especially crude oil), which resulted in sky-rocketing transportation costs and reduced margins.

Then, when the recession came in earnest, they were hit by the precipitous economic downturn, which resulted in an almost unprecedented drop-off in demand (and fuel prices). Many companies were “left holding the baby,” i.e., their hedge transportation contracts that once seemed to be a smart strategy of locking carrier price and capacity.

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