Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM’s) necessary parts-and-parcels, and the software category’s value proposition. At the end of that post, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via a bit of humor and the metaphor of the classic “Wizard of Oz” movie.
Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and chief executive officer (CEO), gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego. His theme was “Don’t just Survive…Capitalize.” Trefler began by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore,” and may just need some ruby slippers to find our way back home to profitability. If you have 14 minutes to spare, you can recapture the spirit of the event here. Read the rest of this entry »