The voice of the customer (VOC) concept has been around for decades, but the Internet and social media technologies have finally enabled it to its fullest degree. We have all heard of (and perhaps even contributed to) customers venting their anger or expressing their delight with some vendor’s service or some product’s characteristics and performance via online forums.

A company’s ability to spot market trends in a timely way and find competitive info such as good or bad sentiments about its products and brands should go all the way back to the design department (and its suppliers). Read the rest of this entry »

Siemens recently closed the acquisition of Vistagy, incorporating it into Siemens PLM Software. Vistagy is a provider of specialized engineering solutions including applications for design and manufacture of advanced composite materials.

Composite materials are made of two or more constituent materials that when mixed retain distinct properties. The composite is generally designed to achieve a specific set of attributes, such as lightness, strength, flexibility, durability, etc. Despite their high cost, composites are increasingly being used to manufacture disk brakes for sports and luxury cars and orthopedic dentures, as well as being used in airplanes, wind turbines, and even space ships. Read the rest of this entry »

Part 1 of this blog series introduced Needham, Massachusetts (US)-based Parametric Technology Corporation (PTC, NASDAQ: PMTC), which is an over US$1-billion large software company that develops, markets, and supports product development software solutions and related services. My post analyzed the company’s genesis from its inception in 1985 through the mid 2000s.

Part 2 then analyzed the most recent acquisitions of the products that have meanwhile been turned into integrated modules for the idea, concept, and product design phases of the product lifecycle within PTC Windchill 10.0, which started shipping in April 2011. My post established that the product lifecycle management (PLM) arena, also referred to as “Enterprise Solutions,” and the realm of computer-aided technologies (CAx), referred to as “Desktop Solutions,” the two distinct markets that PTC serves, represent different growth opportunities for the vendor.

Part 2 concluded with an analysis of the PTC Windchill PLM suite [evaluate this product], which is one of PTC’s main product lines and growth engines. Part 3 of this blog series will analyze the current state of affairs of PTC’s desktop solutions (including the novel PTC Creo suite of applications) and the company’s competitive positioning.

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