Jun
19
The Wizardry of Business Process Management – Part 3
Filed Under (Customer Relationship Matters, Business Process Matters) by P.J. Jakovljevic (see bio)
 

Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM’s) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie.

Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and CEO, gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego. His theme was “Don’t just Survive… Capitalize.” Trefler begun by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore” and may just need some “ruby slippers” to find our way back home to profitability. If you have 14 minutes to spare, you can re-capture the spirit of the event here.

In the main part of his presentation in Part 2, Trefler maintained that to follow the “Yellow Brick Road,” which will lead any business to Oz (and back to profitability), requires three capabilities in particular, starting with the ability to directly capture business objectives into the BPM system by the business users. Read the rest of this entry »

Jun
04
The Wizardry of Business Process Management – Part 2
Filed Under (Business Process Matters, Industry Observation) by P.J. Jakovljevic (see bio)
 

Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM’s) necessary parts-and-parcels, and the software category’s value proposition.  At the end of that post, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via a bit of humor and the metaphor of the classic “Wizard of Oz” movie.

Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and chief executive officer (CEO), gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego. His theme was “Don’t just Survive…Capitalize.” Trefler began by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore,” and may just need some ruby slippers to find our way back home to profitability. If you have 14 minutes to spare, you can recapture the spirit of the event here. Read the rest of this entry »