Part 1 of this blog series described the conundrum that commodity-based manufacturers encounter when it comes to determining the best price, production mix, and volumes. It also introduced SignalDemand, Inc., which applies math and science to the problem of price and margin optimization software for large-scale manufacturers.

SignalDemand stands alone as the only provider of price management and optimization software that takes into account the key supply and production constraints impacting manufacturers. In other words, its application is using pricing as a demand and supply matching mechanism for manufacturers of consumer goods.

Namely, on the supply (upstream) side, commodity-focused hedge funds have long leveraged supply optimization software, while on the demand (downstream) side, wholesale distributors and retailers have for some time leveraged demand management and optimization software. Conversely, manufacturers have for too long been left in the middle shooting in the dark when it comes to concurrent pricing and demand management. Read the rest of this entry »

In TEC’s previous articles and blog posts about pricing management and optimization vendors like Zilliant, Vendavo, DemandTec, Servigistics or Revionics, the main focus was on finished goods (including spare parts). Whether these final products are sold at retail shelves to consumers or dealt directly between trading partners, their proper pricing is meant to create demand and profitability for the seller. In other words, the idea is to harness science to understand products’ baseline demand, price sensitivity, and the impact of pricing actions based on demand sensing insights.

Recently, however, I had a chance to meet with an interesting pricing optimization startup vendor whose aim is to help upstream manufacturers and suppliers understand how to better translate commodity (e.g., corn, soy, oil, gas, electricity, metals, polypropylene) prices into viable final product mixes. For example, how can a meat packer make better downstream supply chain decisions on its choice of cuts (e.g., a beef carcass as a source material can yield more than one thousand various meat cuts as finished products) and ensure that they are priced best on the retail shelf at the end of a highly perishable supply chain? Read the rest of this entry »