A few months ago while I was listening to Dassault Systèmes (DS) executives explaining the company’s sales and marketing strategies and achievements, I wondered what the next move might be since I found the relationship between DS and IBM was becoming more delicate than before. My concern was that a very sophisticated approach would be required in order to grow DS’s own sales capability, while keeping the strong and long-time DS/IBM partnership in good shape. Here’s the answer to my question: a press release from DS on October 26 tells us that “Dassault Systèmes and IBM Announce Intent to Integrate IBM PLM Sales Operation into DS.” Read the rest of this entry »