We are pleased to announce the launch of TEC’s first buyer’s guide of 2013: CRM for Medium and Large Enterprises. Download your free PDF copy now.

This buyer’s guide provides in-depth insight from TEC CRM analyst Raluca Druta on a how a comprehensive customer relationship management (CRM) system can help medium and large enterprises better understand and address their customers’ needs and challenges. With three points of contact with prospects and clients—i.e., sales, marketing, and customer support—such a system presents three different opportunities for positive interactions with and influence on their customers. Read the rest of this entry »

The software for business market developed in response to large organizations’ need to manage their assets and main activities. Be it customer relationship management (CRM), human capital management (HCM), or enterprise resource planning (ERP), initially only large enterprises were able to commission and acquire such products. But as with anything else that grows successfully in our global economy, software for business quickly became a commodity, and as a result today we can distinguish several flavors of CRM.

Even though CRM solutions are very “trendy” and in demand these days, CRM solutions do not follow a “one size fits all” approach. Medium and large enterprises have very specific CRM needs which are not typically applicable to small organizations, and these needs often require specific solutions or extensions to standard CRM solutions. For example, utility companies with tens of thousands of clients will likely need a field service extension of CRM. Also, companies that sell mass produced goods generally need more online retail options than the largest players such as Etsy or Yahoo, and will likely be interested in an eCommerce extension of CRM. Read the rest of this entry »