Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their obvious use is to maintain different types of methods for addressing various client issues. KBs thus become an important tool in an organization’s armamentarium used for supporting its customers. But clients are unable to access these resources directly—rather they need to go through a customer support employee. Given their central function in addressing clients’ problems, how can KBs of known product issues become a tool in the hands of customers?

Here are some thoughts to consider… Read the rest of this entry »

Cegedim Relationship Management released version 8 of its customer relationship management (CRM) platform, Mobile Intelligence. The product continues to target life sciences clients, such as Biolab and Liomont. The press release underlines new capabilities for mobile, as well as customer-centric reporting and analytics. The solution falls in line with the present-day customer-centric ecosystem that was detected by theorists like Mr. Greenberg at the turn of the century. Worth underlining is that CRM software for life sciences continues to remain a customer-intimate zone that is unlikely to become social.