Bringing all product stakeholders in a tighter loop within the entire product life cycle is one of the main strategies of the product lifecycle management (PLM) methodology. Following this idea, letting the customers (those who pay for and/or use the product) get involved as early as possible in the product design and development phases provides many benefits, including: more ideas for innovation, less design rework, higher customer satisfaction, shorter time-to-market, and more.

Today, including customer inputs in the design process is not only a theory, but also an increasing requirement from PLM users. Based on statistics from the TEC PLM Evaluation Center, among 50 possible business objectives for implementing a PLM system, the option of “including customer input in the design process” changed its ranking from 28^th (in the year 2007) to 20^th (in the year 2008) (see figure 1). Read the rest of this entry »

In an earlier post, What Does the “P” in PLM Really Mean?, I discussed what the word “product” means in  product lifecycle management (PLM). In this post, I am going to move onto the next letter, “L” for lifecycle.

According to Merriam-Webster, one definition of lifecycle is “a series of stages through which something (as an individual, culture, or manufactured product) passes during its lifetime.” In a typical manufacturing environment, these stages include conception, design and development, manufacture, and service. Ideally, a PLM system should manage the entire lifecycle that covers all the stages. Originally, however, the concept of PLM was designed to address product definition authoring and, later on, define data management issues for the design department. Not every stage receives equal attention under the PLM umbrella, and the application maturity of each stage is not yet at the same level. Read the rest of this entry »