If you know nothing about a company, you should be able to figure out the bare essentials by visiting its About Us page, right?

Turns out this is only true sometimes.

When visiting the Digg website, for example. The first line on Digg’s About page is this: “Digg is a place for people to discover and share content from anywhere on the web.”

Neat, huh? One click and sixteen words after visiting the site, you know, in a nutshell, what they do. Read another fifty or so words and you’ll find out that content is displayed and ranked based on votes from users. Go further and you’ll find out how that works. The information is there, and it’s not hard to find.

Enterprise software vendors, by contrast, don’t always provide such clear information so concisely. To show you what I mean, I looked at the About Us pages of the ten vendors listed in The New and the Noteworthy: 2008 Vendor Wrap-up, published late last year on this blog.

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Flexi wins again.

I recently completed a certification exercise for the Flexi Software’s FlexiFinancials package, a functionally rich accounting package that is complete in every way and geared for the banking, insurance, and financial services industries. A package that has integrated business objects with drill-down searching and with full functional and reporting capabilities.

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