Besides the ongoing (seemingly never-ending) presidential campaign and celebrity scandals/gossip, food safety is very much in the news. Indeed, incidents of outbreaks, contamination, product recalls and whatnot flood TV channels as breaking news every now and then. Consumers, governments and the various members of the food supply chain are rightly concerned about food safety, and there has been increasing pressure for food and consumer product goods (CPG) supply chain traceability, in a pervasive manner.

Consumers and governments (both becoming ever-more educated and informed on one side, but still confused on the other side) are concerned about the safety of the food supply and protecting the public. While demanding more product choice and delivery speed, consumers have been voicing fears over food safety in the wake of recent salmonella outbreaks (remember the contaminated spinach or major chocolate recall cases?), cases of pet deaths due to poisonous imported pet food, lead-tainted imported children’s toys, anti-freeze tainted imported toothpaste, and so on…

The ever-longer and global food supply chain (often called “from farm to fork”) includes crop farmers/growers (utilizing fertilizers and pesticides), feed processors, livestock farmers (that might feed and treat animals accordingly [or not]), manufacturers (primary and value-add food processors), packaging and labeling sites, distributors, retailers, and food service companies (restaurants and cafeterias).

These supply chain member companies have to be concerned about the consumer safety issues, plus the potential negative and even fatal impact on their brands and businesses. For instance, high-and-mighty retailers customarily want ever higher service levels from suppliers (without any negative publicity), while the overall industry itself wants to protect “brand” value and reduce recall costs. Read the rest of this entry »