Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM’s) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie.

Namely, on March 23, 2009, Alan Trefler, Pegasystems’ founder and CEO, gave his luncheon keynote presentation at the Gartner BPM Summit in San Diego. His theme was “Don’t just Survive… Capitalize.” Trefler begun by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore” and may just need some “ruby slippers” to find our way back home to profitability. If you have 14 minutes to spare, you can re-capture the spirit of the event here.

In the main part of his presentation in Part 2, Trefler maintained that to follow the “Yellow Brick Road,” which will lead any business to Oz (and back to profitability), requires three capabilities in particular, starting with the ability to directly capture business objectives into the BPM system by the business users. Read the rest of this entry »

Lawson Software (NASDAQ: LWSN), headquartered in St. Paul, Minnesota, the United States (US), and with offices around the world, provides software and service solutions to about 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Its solutions include Enterprise Performance Management (EPM), Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP II), Enterprise Asset Management (EAM) and industry-tailored applications.

Lawson has not lately been accused of being too exciting, glitzy or so, at least not compared to a decade ago, when its erstwhile slick marketing machine was crafting catchphrases like “self-evident applications (SEA)”, “drill-around”, “web-addressable applications” and so on.  Some recent attempts in touting corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed reviews/reception.

Nevertheless, according the “still water runs deep” adage, Lawson’s relative quietness certainly does not mean that the vendor has not been active in the field and in its research and development (R&D) labs. I’ve been made aware of many recent moves to execute on the roadmap that was outlined at the vendor’s CUE 2007 conference. Read the rest of this entry »