I am glad I was among the analysts invited to the traditional December analyst roadshow, which takes place in the beautiful city of Boston, by the event organizer, Judith Rothrock, the energetic and vibrant president of JRocket Marketing. In this event, several software vendors announce their latest software offerings and convene with analysts for friendly and informal discussions. The 2012 event hosted two ambitious business software vendors—the UNIT4 and SYSPRO. Both companies are well represented in North America and have significant operations and major offices on the continent. And, of course, they used this analyst-gathering event to announce new and important aspects of their business (they are presented below in alphabetical order). Read the rest of this entry »

Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a selected group of industry analysts.

Part 1 also analyzed the news announcements by Jeremy Roche, CEO of FinancialForce.com, followed by the testimony from its customer Wi-Fi Alliance. Part 2 analyzed the Grape Escape 2010 news announcements from Meridian Systems CEO John Bodrozic and SYSPRO US CEO Brian Stein, followed by these vendors’ customers (Walt Disney and Lee Spring, respectively).

Part 3 analyzed major news coming from UNIT4’s Agresso product line, as presented by Shelley Zapp, CEO of UNIT4 North America, and followed by the company’s higher education customer, Augsburg College.

Read the rest of this entry »

Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape(TM) event. Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing’s president and founder Judith Rothrock delivers to her software vendors’ client base by giving them exposure to a selected group of industry analysts.

Part 1 also analyzed the news announcements by Jeremy Roche, CEO of FinancialForce.com, followed by the testimony from its customer Wi-Fi Alliance. Part 2 analyzed the Grape Escape 2010 news announcements from Meridian Systems CEO John Bodrozic and SYSPRO US CEO Brian Stein, followed by these vendors’ customers (Walt Disney and Lee Spring, respectively).

Part 3 will analyze major news coming from UNIT4’s Agresso product line.

Read the rest of this entry »

Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape event. Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base by giving them exposure to a selected group of industry analysts.

Part 1 also analyzed the news announcements by Jeremy Roche, CEO of FinancialForce.com, followed by the testimony from its customer Wi-Fi Alliance. 

Read the rest of this entry »

Every June over past several years, after the high season for traveling to major vendor events subsides, and before everyone takes their summer vacations, a group of selected enterprise applications analysts have become accustomed to attending the JRocket Marketing Grape Escape(TM) event. “Grape Escape” is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base. Read the rest of this entry »