Lawson Software (NASDAQ: LWSN), headquartered in St. Paul, Minnesota, the United States (US), and with offices around the world, provides software and service solutions to about 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Its solutions include Enterprise Performance Management (EPM), Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP II), Enterprise Asset Management (EAM) and industry-tailored applications.

Lawson has not lately been accused of being too exciting, glitzy or so, at least not compared to a decade ago, when its erstwhile slick marketing machine was crafting catchphrases like “self-evident applications (SEA)”, “drill-around”, “web-addressable applications” and so on.  Some recent attempts in touting corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed reviews/reception.

Nevertheless, according the “still water runs deep” adage, Lawson’s relative quietness certainly does not mean that the vendor has not been active in the field and in its research and development (R&D) labs. I’ve been made aware of many recent moves to execute on the roadmap that was outlined at the vendor’s CUE 2007 conference. Read the rest of this entry »