Lawson Software (NASDAQ: LWSN), headquartered in St. Paul, Minnesota, the United States (US), and with offices around the world, provides software and service solutions to about 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Its solutions include Enterprise Performance Management (EPM), Supply Chain Management (SCM), Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Manufacturing Resource Planning (MRP II), Enterprise Asset Management (EAM) and industry-tailored applications.

Lawson has not lately been accused of being too exciting, glitzy or so, at least not compared to a decade ago, when its erstwhile slick marketing machine was crafting catchphrases like “self-evident applications (SEA)”, “drill-around”, “web-addressable applications” and so on.  Some recent attempts in touting corporate social responsibility (CSR) and a witty marketing spot on YouTube have been noted (even acknowledged by the competition), albeit with mixed reviews/reception.

Nevertheless, according the “still water runs deep” adage, Lawson’s relative quietness certainly does not mean that the vendor has not been active in the field and in its research and development (R&D) labs. I’ve been made aware of many recent moves to execute on the roadmap that was outlined at the vendor’s CUE 2007 conference. Read the rest of this entry »

Reading in-flight magazines and running through airports today, we can see advertising for enterprise resource planning (ERP) systems, but it is always a serious stuff (albeit well done and to the point), such as “Best run businesses run on SAP” (or so). Nowadays, however, if we go to the virtual online, social-networking world (with viral marketing and advertising at its core), we can even find attempts at humor in marketing ERP. To see what I mean, please go to YouTube and see a humorous take on ERP systems and ERP vendors.

With the “cat in the tree” theme, Lawson Software (evaluate some of its products) is attempting to use viral marketing, with cartoonish humor, to gain a small corner in the otherwise big budget advertising fight between SAP and Oracle (if not Microsoft and IBM too). Lawson is a relatively large vendor, with revenues nearing the US$1 billion mark, but is quite far from the financial muscle of SAP (evaluate some of its products) and Oracle (evaluate some of its products). Therefore, can creativity and viral marketing make a dent in this big budget world or is this just “budget envy” on the part of Lawson? Read the rest of this entry »

Take note if you’re evaluating software for any of the following types of systems.

• learning management
• POS or merchandising
• financial software
• CRM
• distribution-oriented ERP

We recently published updated ratings on a number of vendors’ products. Individual reports are available for purchase, or better you can review the ratings in-depth using a free evaluation centers trial. Here’s a quick rundown of the updates.

Knowledge Management Solutions’ KMx product, which is an integrated e-learning package, is up-to-date as of its 4.3 version in the Learning Management Evaluation Center.

Retalix targets companies with retail and distribution requirements. Depending on what your company does, you can view its products’ functionality based on our ERP - Distribution, SCM, Merchandising, or POS models of enterprise software.

Two significant updates in the area of enterprise financial software are online for comparison. One is for the Lawson S3 Finance system and the other is for Microsoft Dynamics GP.

Finally, the latest information on Sage SalesLogix is available in our CRM Evaluation Center. It covers a 30% change from the previous ratings and shows new or increased support for over fifty features.

Because we continuously update our knowledge bases with new ratings and research, I’ll make an effort to publish short notes like these periodically.