Marketo has introduced Marketo LaunchPoint, described as the “most complete marketing ecosystem.” The platform invites marketers to pick and choose from 65 best-of-breed marketing solutions. The offering includes online advertising, events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing, and services solutions.
Of course, Marketo LaunchPoint integrates with Marketo Nation, the zone where people, ideas, and technology intertwine in an attempt to achieve marketing goals. As Mr. Robin Bordoli, VP partner ecosystem at Marketo, explains, “Marketers now have one complete place to discover, learn, and try the most trusted solutions they need to drive revenue.”
The marketing automation provider Marketo introduces Marketo Program Exchange, a new addition to its Marketing Nation platform. Marketing Nation is a free-of-charge network that can be joined by any Marketo customer. Marketo Program Exchange provides users with access to a pre-built marketing programs library. These templates have been created and deemed as best-of-breed by Marketo customers.
The press release states that the templates were verified and optimized based on the experience of 21,000 users who engaged with them. The members of the network can either use the existing content or further develop it. With this offering, Marketo acknowledges the importance of a collective that includes its customers as active contributors to product and service development. So far, more than 2,000 companies have joined the Marketo network.