Mzinga has announced the release of OmniSocial Engaged—a social business platform that envisions fruitful interactions between organizations and their clients. The platform proposes several tools meant to “drive website traffic, amplify customer and buyer loyalty, and increase customer satisfaction.” For instance, OmniSocial Engaged allows businesses to design customized ’social ecosystems’ to reflect their customers’ needs and profiles. Social applications and widgets can be easily integrated into an existing web presence with the help of a self-service solution. In addition, social analytics provides insight into the social success of organizations. Read the rest of this entry »

According to Paul Greenberg, an expert in customer relationship management (CRM) and social CRM (SCRM), the term “social customer” was coined by Chris Carfi “some six or seven years ago.”

But before being social customers, we are social media users—we use Facebook, Twitter, create blogs and comments on Web sites, and sometimes we can even integrate some of these tools and make them work together. Unfortunately, this is not an easy thing to do and if you use three or more social media tools, you will have a hard time integrating all of them (or most of them). Why? When a social media company launches a new product, they want to keep their followers, users, etc. and they would rather not share them with others (for instance, Twitter has an application that lets you find followers on Facebook, which was recently blocked by Facebook). Read the rest of this entry »