Nimble has made available three new apps on the Nimble Apps Marketplace: Microsoft Outlook, ActiveCampaign, and QuoteRoller. With the Microsoft Outlook app from Phi-solutions, users can access Nimble’s social contact profiles from within Outlook. ActiveCampaign offers marketers customizable e-mail templates, social media access, marketing automation, and reporting and analytics tools. QuoteRoller has been designed to help users recycle information that is typically needed for proposal generation.

Known for its flexibility, Nimble continues to focus on developing its solution modularly, through integration with platform-specific apps. Jon Ferrara, Nimbles’s chief executive officer (CEO), states: “We are partnering with other application vendors to extend Nimble to meet our customers’ unique needs. This collection of integrations enable our customers to market elegantly, manage proposals and bring rich social context to Outlook.”

Yesterday Nimble released the public beta of its social CRM platform at the Demo Spring 2011 event. In a future blog post, I will share my thoughts on the platform after trying the beta release, which is by the way open for invites. Read the rest of this entry »