Mzinga has announced the release of OmniSocial Engaged—a social business platform that envisions fruitful interactions between organizations and their clients. The platform proposes several tools meant to “drive website traffic, amplify customer and buyer loyalty, and increase customer satisfaction.” For instance, OmniSocial Engaged allows businesses to design customized ’social ecosystems’ to reflect their customers’ needs and profiles. Social applications and widgets can be easily integrated into an existing web presence with the help of a self-service solution. In addition, social analytics provides insight into the social success of organizations. Read the rest of this entry »