The recently held SAPPHIRE NOW 2011 event in Orlando, Florida had many newsworthy items with regards to SAP’s solutions for small and medium enterprises (SMEs). For one, the much publicized and anticipated multi-tenanted software as a service (SaaS) SAP Business ByDesign product has reached a milestone of 500 customers and availability in a dozen countries or so (after initial hiccups and faltering). For its part, the proven lower-end SAP BusinessOne offering has reached a whopping 30,000 customers worldwide.

The upper-end product for SMEs, SAP Business All-in-One, which packages functionality from the flagship SAP ERP product (i.e., the two products have the exact same DNA), continues to do well in its target markets. The product has lately been bolstered by 22 (and many more coming soon) SAP Rapid Deployment Solutions (SAP RDS), which are fixed-scope and fixed-price add-on (tuck-in) sets of focused functionality that can be deployed with SAP Business All-in-One, including those in the realm of supply chain management (SCM), sales & marketing, product development & manufacturing, and finance.

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One of the reasons why Infor, despite its over 70,000 large customer base, hasn’t been regarded as a serious enterprise applications contender has been the company’s spotty relationship with its channel partners. Partners currently contribute only about 25 percent of Infor’s license revenue (except for Latin America, where that ratio is 50 percent).

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Part 1 of this blog series outlined Oracle’s recent (and seemingly genuine) change of heart and approach towards partnering and catering enterprise applications to small and medium enterprises (SMEs). The analysis then moved onto the Oracle Accelerate program, which was launched about three years ago to allow partners to sell more of smaller projects in a fixed time and price manner.

Oracle Accelerate is not only a partner program but also Oracle’s go-to-market approach to provide business software solutions to midsize organizations. Part 1 described the main constituent parts of the approach, while Part 2 talked about the program’s current state of affairs. Part 3 of this blog series analyzed the program’s latest partner-enablement developments as well as the inevitable room for improvements.

This final part will analyze the offering that Oracle Accelerate is most likely to face in the market, which is SAP Business All-in-One. The series will end with analyzing mid-market enterprise resource planning (ERP) incumbents with an innate industry focus (i.e., without the need for templates and pre-configured approaches) as well as with general conclusions and recommendations. 

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Part 1 of this blog series outlined Oracle’s recent (and seemingly genuine) change of heart and approach towards partnering and catering enterprise applications to small and medium enterprises (SME’s). The analysis then moved onto the Oracle Accelerate program, which was launched about three years ago to allow partners to sell more smaller projects in a fixed time and price manner.

Oracle Accelerate is not only a partner program but also Oracle’s go-to-market approach to provide business software solutions to midsize organizations. Part 1 described the main constituent parts of the approach, while Part 2 talked about the program’s current state of affairs. Part 3 of this blog series will analyze the program’s latest partner-enablement developments as well as the inevitable room for improvements.

Read the rest of this entry »

Part 1 of this blog series outlined Oracle’s recent (and seemingly genuine) change of heart and approach towards partnering and catering enterprise applications to small and medium enterprises (SMEs). The analysis then moved onto the Oracle Accelerate program, which was launched about three years ago to allow partners to sell a greater number of smaller projects with fixed time and price.

Oracle Accelerate is not only a partner program, but also Oracle’s go-to-market approach to provide business software solutions to midsized organizations. Part 1 described the main constituent parts of the approach, while Part 2 will talk about the program’s current state of affairs.

Read the rest of this entry »

The blogosphere and other media outlets might still be raving about major announcements at Oracle OpenWorld 2009, such as the one about Oracle’s professed strategy of “gently” and thoughtfully assimilating Sun Microsystems. The impending merger (subject to somewhat more difficulty than previously expected, due to regulatory hurdles in Europe) should make Oracle not only the world’s largest business software company, but also a major hardware player. References to Apple Computer and its ability to successfully design and offer both hardware and software were cited several times during the event.

Basically all other major highlights from the “ginormous” user event revolved around Oracle’s “complete, open, and integrated” product strategy across the board. Some of these highlights would be the Specialized Oracle Partner Network (OPN) Program for 25,000 OPN partners, or the quite anticipated Larry Ellison’s explanation of the upcoming first generation of Oracle Fusion Applications.

Still, my special interest at this overwhelming multi-day event (with over 40,000 attendees, it likely made San Francisco residents feel sort of besieged) was about Oracle’s continued efforts to become more attractive and appetizing to small and medium enterprises (SMEs). My recent blog post featured Oracle’s VAD Remarketer program targeted at the low-end of the market. The current figures are over 1,200 recruited Remarketers and over 2,000 placed orders for the (primarily technology infrastructure) products that fall under the ORACLE 1-CLICK ORDERING program since its launch over three years ago. 

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