While attending a number of vendors’ annual user conferences and/or by being briefed by vendors about their future directions, I’ve lately discerned this trend: virtually every vendor is attempting to win its users’ hearts and minds (as well as wallets) via a more intuitive and appealing user interface (UI). But it would be a real understatement to attribute everything to improved screens without talking about improved (i.e., “rich” and targeted) user experience (UX) design as a whole.

Namely, a UI is a means to an improved UX end, and the recipe for success is to deliver forms and screens designed for a particular user’s role in the organization. In other words, employees can now log into their own role-tailored user profile and personal place in the business management system. The role-personalized UI displays only the selected tasks, metrics, alerts, and activities they need to perform, providing the users with an overview of what they’ve done and what’s next in line. Read the rest of this entry »