Part 1 of this blog series talked about the historical background of the JRocket Marketing Grape Escape event. Grape Escape has become a June fixture over past several years, right after the high traveling season to major vendors’ events subsides and before everyone takes their summer vacations. It is a signature event that showcases the intimate analyst relationships (AR) and event expertise that JRocket Marketing’s president and founder Judith Rothrock delivers to her enterprise software vendors’ client base by giving them exposure to a selected group of industry analysts.
Part 1 also analyzed the news announcements by Jeremy Roche, CEO of FinancialForce.com, followed by the testimony from its customer Wi-Fi Alliance.
Part I of this series analyzed the opportunities (as well as the related strings attached) stemming from the American Recovery and Reinvestment Act of 2009 (ARRA), a.k.a. the Economic Stimulus Plan. The inspiration came from my attendance of the Deltek Insight 2009 user conference last May, where Deltek decided to fill a market need and interest by convening a separate “track” that was entitled “Stimulus & Beyond (Navigating the Brave New World).”
Part II of this series then analyzed why Deltek believes it can help government contractors and architecture, engineering and construction (AEC) firms, as well as other public sector organizations in their endeavors to obtain ARRA funds (i.e., the opportunity part) and duly report on them (the strings part for transparency and accountability). Part III then expanded on the construction industry’s current challenges, its outlook, and market trends.
Although Deltek inspired this series and while the company caters to AEC firms, its focus and software capabilities are in the design or planning stage of an infrastructure object. But the entire infrastructure lifecycle management (ILM) encompasses the following phases that denote yet another three-letter acronym (TLA) – “PBO”:
Part I of this series analyzed the opportunity as well as the related attached strings stemming from the American Recovery and Reinvestment Act of 2009 (ARRA), a.k.a. the Economic Stimulus Plan. The inspiration came from my attendance of the Deltek Insight 2009 user conference last May, where Deltek decided to fill a market need and interest by convening a separate “track” that was entitled “Stimulus & Beyond (Navigating the Brave New World).”
Part II of this series then analyzed why Deltek believes it can help government contractors, architecture, engineering & construction (AEC) firms, and other public sector organizations in their endeavors to obtain ARRA funds (i.e., the opportunity part) and duly report on them (for transparency and accountability). But what about the construction industry’s current challenges, its outlook, and the market trends?