It used to be the case that PLM was perceived as being principally about CAD tools and 3D drawings and complex technical specs that no one really understood except the geekiest of PLM geeks.
This perception was justified, to an extent. After all, PLM and CAD tools can be complicated, engineers and designers tend to operate in highly specialized environments, and there’s a common misconception that PLM addresses execution rather than innovation.
But after attending the PLM Innovation 2012 conference two months ago, I realized that PLM is starting to gain a reputation as an enabler of collaboration and innovation. Read the rest of this entry »