Part 1 of this blog series described the conundrum that commodity-based manufacturers encounter when it comes to determining the best price, production mix, and volumes. It also introduced SignalDemand, Inc., which applies math and science to the problem of price and margin optimization software for large-scale manufacturers.

SignalDemand stands alone as the only provider of price management and optimization software that takes into account the key supply and production constraints impacting manufacturers. In other words, its application is using pricing as a demand and supply matching mechanism for manufacturers of consumer goods.

Namely, on the supply (upstream) side, commodity-focused hedge funds have long leveraged supply optimization software, while on the demand (downstream) side, wholesale distributors and retailers have for some time leveraged demand management and optimization software. Conversely, manufacturers have for too long been left in the middle shooting in the dark when it comes to concurrent pricing and demand management. Read the rest of this entry »

In TEC’s previous articles and blog posts about pricing management and optimization vendors like Zilliant, Vendavo, DemandTec, Servigistics or Revionics, the main focus was on finished goods (including spare parts). Whether these final products are sold at retail shelves to consumers or dealt directly between trading partners, their proper pricing is meant to create demand and profitability for the seller. In other words, the idea is to harness science to understand products’ baseline demand, price sensitivity, and the impact of pricing actions based on demand sensing insights.

Recently, however, I had a chance to meet with an interesting pricing optimization startup vendor whose aim is to help upstream manufacturers and suppliers understand how to better translate commodity (e.g., corn, soy, oil, gas, electricity, metals, polypropylene) prices into viable final product mixes. For example, how can a meat packer make better downstream supply chain decisions on its choice of cuts (e.g., a beef carcass as a source material can yield more than one thousand various meat cuts as finished products) and ensure that they are priced best on the retail shelf at the end of a highly perishable supply chain? Read the rest of this entry »

Not long ago, I wrote about the pricing management and optimization software market, and in particular depth about two bullish vendors and fierce competitors in the business-to-business (B2B) manufacturing and distribution segments: Zilliant and Vendavo. Look for similar write-ups down the track on DemandTec, Symphony Metreo, and on the Servigistics pricing solution (whereby the last will focus solely on spare parts pricing and planning).

While I do not plan to cover the esoteric pricing solutions used by airlines or hospitality companies (e.g., Rapt or PROS), there is also a vibrant pricing market in the retail sector, as seen with SAP’s acquisition of former KhiMetrics and Oracle’s similar acquisition of ProfitLogic. In addition to TEC’s article entitled “The Retail Battleground for Pricing Management”, you can find more information about SAP’s perspective on the pricing market here, and Oracle’s pricing offering here.

But, the dates of all these articles will indicate that they were done during a still-solid economic milieu worldwide. It doesn’t take a genius to realize that we are now in quite a down economy. Given the dreaded “R” world hovering over us, are there any trends (or hunches) on how manufacturing, distribution and retail organizations use pricing solutions? Namely, do the enterprises have different pricing approaches in good vs. bad economic times? Read the rest of this entry »