2012 was a whirlwind year of influences on the business landscape—some of them good and some of them not so good. The fiscal cliff, the U.S. presidential election, an anemic economic recovery, the debt ceiling and proposed sequestration cuts, along with Hurricane Sandy’s effects on business are a few things that come to mind. But despite the ever-changing business landscape, one central tenet always rings true: keep your customers happy.

Sage’s professed focus has for some time been the customer experience, and the company has done a number of things in the last year to further its goals in this regard. We talked to Joe Langner, executive vice president of mid-market solutions at Sage North America, about what Sage has learned in this arena, and what the company is planning for 2013 to continue following this mantra. While Sage is a large company with over 6 million customers worldwide, many of the lessons it has learned can easily be applied to any business—small or large, in services or manufacturing, bricks-and-mortar or ecommerce.

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