Zendesk has revealed new updates for its Salesforce-based product. Zendesk’s goal is to achieve seamless integration between its own customer support application and Salesforce for enhanced customer experience. Read the rest of this entry »

Also today at Dreamforce, Salesforce announced Work.com, “a social performance management platform that helps companies align, motivate, and drive performance.” Salesforce partners with Workday, an important player in the HCM market, to offer functionalities meant to support and motivate sales and service teams. The system facilitates the communication and instant feedback between employees that work toward achieving common goals. In addition, employee performance can be easily assessed and rewarded. Perhaps the next development from Salesforce will be the integration of a social recruiting tool.

Today at Dreamforce Salesforce introduced the Marketing Cloud. The platform offers several capabilities that appear to be handy for marketers. Social listening enables users to gain real-time insight into more than 400 million social sources. Social content facilitates the publishing of content on venues that are close to customers (social networks, mobile apps, or Web sites). Social engagement allows for multichannel communication with customers. Social advertising enables marketing teams to organize and deliver social ad campaigns. Social workflow and automation uses analytics to filter and organize the large mass of conversations occurring simultaneously. Track campaign ROI displays real-time feedback regarding the profitability of campaigns.

EIM/ECM 101: Cutting through the Confusion

If you’re like many people who’ve been put in charge of looking for your company’s next compensation solution, you may be somewhat bewildered about the different applications available. There has long been a confusion surrounding enterprise incentive management (EIM) and enterprise compensation management (ECM) solutions. The reason is that, technically, both types of solutions enable some of the same results—one of which is to provide a payment to an employee for services rendered. However, the reasons behind these payments can differ substantially (e.g., commissions versus bonuses versus spiffs, etc.). Read the rest of this entry »