15 years ago, you could forgive a company for thinking that a Web site was something they needed to have because everyone else had one. But by the end of the dot-com boom, pretty well everyone had realized that a corporate Web site was much more than just an online business card or brochure. Today, a company’s Web site is one of its most important assets, simply because it’s the first point of contact with potential customers.

Unfortunately, when it comes to talking to those potential customers, many companies are still missing the mark, and enterprise software vendors are among the worst offenders.Instead of talking to you, they’re talking at you. Here are 6 ways they’re doing it. Read the rest of this entry »