SAP has announced plans to acquire Ticket-Web GmbH & Co. KG, a provider of ticketing solutions and niche customer relationship management (CRM) software for sports and entertainment promoters. Ticket-Web employees will become part of SAP, and the deal is expected to close during the second quarter of 2013. The move is expected to pave the way for SAP to offer enhanced solutions to help promoters, venues, and teams market events over the Internet and better support arena management. Based in Wildau, Germany, Ticket-Web is established in Europe with its main product, ENTREE-tickets, an online ticketing service. The company also has niche complementary solutions for customer financial process management and CRM.

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