According to the adage “When one door closes, another one opens,” there are opportunities and unfulfilled customer needs even in this dour economic environment. Rather than hiding in a cave and waiting for the calamity to pass, some creative business software companies and individuals have been coming up with new value propositions to solve real problems for their customers.

Perhaps surprisingly to some, writing software applications is the easy part, relatively speaking. Making sure that one has a distinct solution to a problem that people are willing to pay for (especially nowadays when cash is scarce) is the hard part.

Generally speaking, the primary difference between good companies and great ones lies in their customer service. Inexpensive and easily deployable software applications that can help companies be more responsive to their customers and provide better service via showing “one face to the customer” (in turn due to much better internal communications) can go a long way even these days. The end result should typically be delighted existing customers, and, especially in this social networking era where news travels fast, happy customers (and their public product reviews and verdicts) should beget more customers.

In fact, some startup companies believe that this is an exciting time to be in the IT business. As established in my recent “SaaSy Discussions” series, software as a service (SaaS) and cloud computing are appealing business models for both vendors and customers, and will continue to be disruptive (game-changing) technologies for the foreseeable future. Read the rest of this entry »

The first part (Part II) of this blog series described the opportunities for software as a service (SaaS) or on-demand applications, especially in the current difficult economic milieu. Part II and Part IIa then analyzed the top five SaaS assumptions (misconceptions) recently outlined by Gartner.

Part IIa and Part IIb also analyzed the major technical considerations that any vendor has to go through before it can embark on delivering a SaaS offering. This final part will will conclude with the Internet hosting service considerations as well as with key success factors (KSFs) for SaaS providers. Read the rest of this entry »