Join our fishing expedition, a trip to catch the big ones

It may seem hard to believe, but some industry segments are actually flourishing during these tough economic times–together, we’re going to find out just who and where they are. Read the rest of this entry »

Great comments on my previous blog post–worth a blog post in its own right, so here are my responses:

Bruce said: I was going to start my comment with the thought that the Perfect Lead definition would change depending on what is being sold. After some reflection however, I believe the definition could apply across the board:

Expression of Need
Capacity to Buy
Motivating Factor
Impediments to Closure

Thoughts? Read the rest of this entry »

Welcome to my first ever blog post. My friends and colleagues have been on my case for the longest while to start a blog to help global sales and marketers learn the secrets of achieving “The Perfect Lead.”

My friends and colleagues maintain I am somewhat uniquely gifted—not everyone can open the “door” to anyone they want to speak or meet, or immediately self-generate new business opportunities, or simply create an event or promotion that delivers amazing results.

Therefore, as we go forward I will share with you some of these concepts, techniques, strategies, and tactics that will provide you with the “Perfect Lead(s)”. Read the rest of this entry »