Great comments on my previous blog post–worth a blog post in its own right, so here are my responses:

Bruce said: I was going to start my comment with the thought that the Perfect Lead definition would change depending on what is being sold. After some reflection however, I believe the definition could apply across the board:

Expression of Need
Capacity to Buy
Motivating Factor
Impediments to Closure

Thoughts? Read the rest of this entry »

Welcome to my first ever blog post. My friends and colleagues have been on my case for the longest while to start a blog to help global sales and marketers learn the secrets of achieving “The Perfect Lead.”

My friends and colleagues maintain I am somewhat uniquely gifted—not everyone can open the “door” to anyone they want to speak or meet, or immediately self-generate new business opportunities, or simply create an event or promotion that delivers amazing results.

Therefore, as we go forward I will share with you some of these concepts, techniques, strategies, and tactics that will provide you with the “Perfect Lead(s)”. Read the rest of this entry »